From Freelancer to CEO: The Untold Story

About this episode

In this inspiring episode of Chaos to Clarity, Ashita Ruben — co-founder and CEO of Coffee Bean Studio — shares her journey of starting a VFX and animation studio from scratch. From the early chaos of entrepreneurship to the clarity that comes with passion and purpose, Ashita’s story is a reminder that sometimes, life’s best opportunities come from happy accidents.

She opens up about the challenges of building a creative studio in India, the lessons learned from clients, and the importance of networking, mentorship, and family support. Ashita also shares practical insights on managing freelancers, growing a business in the creative industry, and why clarity often emerges from chaos.

🎯 What you’ll learn in this episode: - How to start an animation/VFX studio from scratch - Real-world lessons from running a creative business - Why passion and purpose fuel entrepreneurship - Networking tips and client relationship insights - How to manage freelancers effectively - The role of mentorship and family in business growth - Finding clarity in chaos as a creative entrepreneur

If you’re curious about the business of animation, the startup journey, or want entrepreneurship tips you can apply to your own career, this conversation is packed with valuable takeaways.

Chapters

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